livedirectxchange Limited Online Privacy Notice Data protection and security are important to livedirectxchange Limited and its subsidiaries. livedirectxchange is committed to processing your personal data responsibly and in compliance with legal requirements. This Online Privacy Notice describes how we collect and process your personal data when you access and use livedirectxchange.com and any other product offered by livedirectxchange, including our online and/or mobile services/applications and software provided on or in connection with the service to hold, transfer, buy, sell, or enable the sale of, certain digital assets (the “Services”). Personal data we collect and process in order to make the Services available You can visit the website and obtain information about our Services without telling us who you are. As with any connection with a webserver, however, the server on which we host the website automatically logs and temporarily stores certain technical data. Technical data that is stored includes the IP address and operating system of your device, the data and time of access, or the type of browser you use to access the website. This is required for technical reasons to make the website available to you. To the extent we, thereby, process personal data, we do so based on our legitimate interest to bring you the best possible user experience and to safeguard the security and stability of our systems. Our website uses fonts by Google LLC (“Google”) (“Google Fonts”). To integrate Google Fonts into the website, your browser establishes a connection to the Google server. In doing so, the IP address of your device is transmitted to Google. Google logs records of font queries and protects this data from unauthorized access. Google analyzes aggregated data to optimize Google Fonts and identify which websites use Google Fonts. Personal data we collect and process to provide services to you and to respond to your inquiries. If you interact with registration, application, order or inquiry forms on the Services (e.g. signing up for an account, namely in order to use our financial services; application for becoming an affiliate of livedirectxchange or requesting support regarding a transaction), we will collect the information that you provide to us. We collect and process this personal data for the purpose of providing services and information about our services to you. This will regularly include your public wallet addresses (destination and refund wallet address), your full name, your residence address, your date of birth, your phone number, your social security number or other tax identification number, details about your government issued identification such as identification number and expiration date or a copy of the identification document, and your e-mail address. Where such processing of your personal data is not strictly necessary to perform our contractual obligations to you or to comply with legal requirements (such as in connection with providing financial services to you), we will use this personal data based on our legitimate interest to verify your identity, to respond to your inquiry, to contact you if we have any questions about your inquiry, to follow up on your inquiry, to process your registrations, applications or orders, to develop, enhance and improve our products and services, to bring you the best possible experience or to safeguard the security and stability of our services. Further, based on our legitimate interest to inform our customers and partners about new developments, products, services or offers, we will send you certain commercial information (e.g. our newsletter or blog posts). However, you may at any time opt-out of receiving such information.
We store all of the personal data you provide to us in an encrypted fashion. We use the services of SendGrid to send transactional emails, including account creation emails, password resets, purchase receipts, and account notifications. Further information on data protection and your options in connection with the services of SendGrid can be found here: https://sendgrid.com/policies/privacy/. We use the services of Referral Hero to power our referral campaigns and better reach livedirectxchange product subscribers who have opted in to participate in such programs. Emails are sent out to convey information about the referral program, waitlist position, referred members, and milestones. Referral Hero and its service providers automatically collect certain information using tracking technologies like cookies, web beacons and similar technologies, and web forms. Customer data is never sold, and is not shared with third parties for those third parties’ own business interests. Records containing customer data may, from time to time, be used in debugging or troubleshooting, or in connection with investigations of platform performance issues or security incidents, as well as for the purposes of detecting and preventing spam or fraudulent activity, and detecting and preventing system exploits and abuse. Further information on data protection and your options in connection with the services of Referral Hero can be found here: https://referralhero.com/privacy-policy. We also use the services of Autopilot, an email automation platform, to better reach livedirectxchange product subscribers who have opted in to receive such communications. Emails are sent out to convey information such as notifications related to activity on the platform, general updates, product additions, product news, partnerships, event announcements, and survey requests. Autopilot does not sell or otherwise use the information it collects on behalf of livedirectxchange, except as discussed in this policy. More information about data protection and your options in connection with the services of AutoPilot can be found here: https://www.autopilothq.com/legal/privacy-policy. We use the services of Zendesk, Inc. (“Zendesk”) to answer live queries in relation to the Services and enable quality customer support, in which we have a legitimate interest. Zendesk uses cookies as well as the customer’s email address in order to provide these services. We also use the Google Analytics tool Firebase for tracking user analytics in the site and attributing where users come from, performing user testing and updating features.